Marketing Automation bridges the gap between marketing and sales, enabling you to contact prospective clients when they either need the information or are very close to engaging.
Automation can help you…
Marketing Automation consists of a range of marketing tactics. When combined with software, these ideas automate business processes for optimal lead nurturing, lead scoring and lead lifecycle management.
Many of the so-called ‘leads’ you generate are not true potential buyers for your products. You need to accurately identify clients that fit your target profile and display buying behaviours that indicate their readiness to engage with you. Give your sales team the leg up – give them potential buyers who are really interested and deliver that information right to their CRM dashboard.
By more effectively analysing how our prospects and clients engage with us, we can make more meaningful contact. We can also improve the lead qualification process at a lower cost per lead. It’s the perfect blend of traditional marketing and next-gen technology.
If you’re ready to fill your marketing funnel, talk to Roobix.
There are thousands of automation tools out there – from the simple to the downright complex.
Roobot has all the smarts you need, without the hefty price tag and it is one of the most powerful tools in the B2B marketing toolbox.